Altice USA today announces the appointment of Ben Collier as Senior Vice President of Brand, Marketing, and Media, effective immediately. Collier will report directly to Matt Marino, Executive Vice President of Consumer Services.

Collier, who is based out of Altice USA’s Long Island City headquarters, will lead the company’s brand and marketing strategy, advertising, and media teams as the company looks to advance its connectivity services across the United States and prepares to unify its Suddenlink and Optimum brands under the Optimum banner.   

“We’re thrilled to have Ben Collier join Altice USA as the Optimum brand enters a new era,” said Matt Marino. “He has proven throughout his career to be an intelligent, agile, and innovative marketer, and I have no doubt that he is the right person to lead our brand, marketing, and media teams as we look to re-engage our customers and grow our business in today’s ultra-competitive environment.” 

“As a long-time Optimum customer myself, I could not be more excited to join Altice USA and show new and existing customers all that Optimum has to offer,” said Ben Collier. “I’m looking forward to working with Matt and our teams across the company to continue to share what makes the Optimum brand experience and services like Optimum Fiber and Optimum Mobile so special.”  

Collier has spent nearly two decades in the marketing and advertising world, most recently serving as the Executive Director of Brand Experience and Development at J.P. Morgan Chase Private Bank, where he drove brand awareness, engagement, and client growth for the firm. He also has held senior marketing positions at Remy Martin and American Express and was recognized by Brand Innovators on their annual “40 under 40” list. He holds a bachelor’s degree from Brown University and an M.S. in Strategic Communications from Columbia University.