The Power of Local News: Why News 12 Matters More Than Ever

In today’s fast-paced media landscape, national headlines often dominate the conversation, but the stories that truly shape our daily lives happen right in our own neighborhoods. That’s where News 12 comes in.  

As Optimum’s hyperlocal news network, News 12 is dedicated to delivering the news that matters most to the communities we serve across the tri-state area. From breaking developments on your street to in-depth coverage of local government, schools, and businesses, our mission is simple: to keep you informed, connected, and empowered. Unlike national outlets, we live where you live, and that proximity allows us to tell stories with authenticity and depth that others can’t match. 

Celebrating Record-Breaking Emmy® Recognition 

This year, our commitment to excellence was recognized on one of the industry’s biggest stages. At the recent New York Emmy® Awards, News 12 earned a market-leading 102 nominations – the most in our history – and walked away with 29 wins.  

These Emmy wins span categories from breaking news and investigative reporting to lifestyle programming and community coverage to writing, editing, marketing, and so much more, showcasing the breadth and quality of our work. Achieving this milestone is not just a testament to our talented journalists and production teams – it's a reflection of the trust our viewers place in us every day. We are proud to lead the market in recognition, and even prouder to continue setting the standard for local news. 

The Impact of Local Journalism 

Awards are gratifying, but the true measure of our success is the impact we have on the communities we serve.  

At News 12, we believe journalism should do more than inform – it should drive change. Our investigative teams have uncovered critical issues, exposed wrongdoing, and held leaders accountable, resulting in real-world improvements for our viewers. Whether it’s shining a light on environmental hazards, advocating for consumer rights, or amplifying the voices of underserved communities, our reporting makes a difference.  

News 12 is also committed to giving viewers a direct line to the decision-makers who shape their lives. Through in-depth political coverage and interactive programming, we provide opportunities for residents to engage with their elected officials, ask tough questions, and get real answers on the issues that matter most to their communities. 

This is the power of local journalism: it’s personal, it’s immediate, and it has the ability to transform lives. 

Original Programming That Captivates 

While hard news is at the heart of what we do, our original programming brings another dimension to the News 12 experience. Series like The East End celebrate the culture and beauty of Long Island’s iconic destinations, while Crime Files takes viewers inside some of the region’s most compelling cases. These shows, along with other originals, offer a unique blend of storytelling that entertains while staying true to our local roots. Our audience craves content that reflects their world, and we’re proud to deliver programming that resonates deeply with the communities we serve. 

What’s Next for News 12 

As we look ahead, our vision is clear: to continue evolving for our viewers while staying true to our mission of hyperlocal coverage. We’re investing in cutting-edge technology to enhance our storytelling, expanding our digital platforms to meet viewers where they are, and developing new original series that inform, inspire, and entertain. The future of local news is dynamic, and News 12 is leading the way. Our promise remains the same – to be the most trusted source for news and stories that matter to you. 

Thank you for being part of this journey. The best is yet to come. 

Keith Bowen 

President, News, Programming, and Business Services