Optimum Expands its Retail Presence in New Jersey with a New and Interactive Store in Morris Township

NEW JERSEY (JUNE 9, 2025) – Optimum, the leading provider of fiber internet, mobile, and TV services, today announces the opening of a new and interactive retail store in Morris Township, New Jersey, located at 191 East Hanover Avenue.   

The new state-of-the-art retail store offers a modern and interactive in-store experience where customers can explore the complete line of Optimum connectivity offerings, including fiber internet, Smart WiFi 6, mobile, TV and home phone services. Customers who visit the store can register for service, shop the latest mobile devices and accessories, pay bills, and receive assistance from a retail associate. 

"I am thrilled to welcome Optimum’s new retail store to the Morris Township community,” said Mayor Donna Guariglia. “This store not only enhances the connectivity options available to our residents but also exemplifies Optimum’s dedication to providing exceptional service and support to residents in Morris Township and surrounding communities. We look forward to seeing the positive impact this store will have on our local economy and the convenience it will bring local residents to experience Optimum’s powerful connectivity products and solutions firsthand."

"As we open this new retail store in Morris Township, we are excited to bring Optimum's innovative and reliable connectivity solutions closer to this important community," said Elton Hart, Vice President, General Manager of Optimum New York Tri-State. "Our goal is to offer an exceptional experience that goes beyond just providing services; we aim to be a vital presence in the area, supporting local growth and enhancing residents' digital lives. We look forward to welcoming new and existing customers to our new store, where they can receive expert, personalized support and service to meet their unique connectivity needs.” 

About Optimum’s Products and Services 

Optimum’s 100% Fiber Internet network has been recognized by Ookla^® Speedtest^® for delivering New Jersey’s fastest and most reliable internet speeds, as well as the lowest latency and best gaming experience, providing customers with a superior connectivity experience, including multi-gigabit symmetrical speeds of up to 8 Gig, unlimited data with 99.9% network reliability, increased bandwidth for more devices, and Smart WiFi for whole home coverage^[1]. The company’s Optimum Mobile service is delivered over America’s largest and fastest 5G network and offers plans starting as low as $15 per month per line. 

Customers can also purchase new tablet devices through Optimum Mobile’s portfolio of offerings or bring their own connected tablet device to activate on the Optimum Mobile network and enjoy nationwide mobile coverage with Tablet Unlimited plans. 

In addition, Optimum delivers a seamless video and entertainment experience with Optimum Stream, which brings together live TV alongside access to thousands of other streaming apps available for download through the Google Play Store, all accessible through a customer-friendly interface and compact, sleek device. Customers can also choose from one of Optimum’s three TV packages: Entertainment TV, Extra TV, or Everything TV, which help break conventional all-or-nothing cable options and deliver content geared towards their unique viewing preferences for more choice, flexibility, and value.

Get Total Connectivity with Optimum 

When pairing Optimum Fiber Internet and Optimum Mobile, customers can experience fast, reliable internet and WiFi in the home along with 5G, nationwide wireless coverage on the go through one provider with one simple, transparent price point, providing complete connectivity, simplicity, peace of mind, and exceptional value. Customers interested in switching to Optimum can unlock significant savings when bundling their Internet, Mobile and TV services, with plans available at a variety of service levels and price points to meet the bandwidth and data needs of every consumer.

Store Information  

Address: 191 East Hanover Avenue, Morris Township, NJ 07960

Phone Number: 888-467-8468

Hours: Monday - Saturday 10 a.m. – 8 p.m. / Sunday 12 p.m. – 5 p.m.