Optimum Appoints Jennifer Garrett as Chief Marketing Officer
Garrett will lead all brand, media, marketing, acquisition, and base management programs to enhance Optimum brand awareness and consideration and drive growth
NEW YORK (October 23, 2023) – Optimum, a brand of Altice USA (NYSE: ATUS), today announces the appointment of industry veteran Jennifer Garrett as Chief Marketing Officer, effective October 24. Garrett will report directly to Leroy Williams, Executive Vice President, Chief Growth Officer, and will be based out of the company’s Long Island City headquarters.
As Chief Marketing Officer, Garrett will be responsible for strengthening and differentiating the Optimum brand and value proposition – from positioning and the development of an evolved brand platform to the creation of innovative campaigns to accelerate and sustain Optimum’s growth across all business channels. She will also be tasked with leading the company’s acquisition, customer base management (CBM), and retention lifecycle programs, while continuing to amplify and enhance awareness around Optimum’s products and services through all marketing channels, developing strategies and plans to maximize loyalty, growth, retention, and profitability across the Optimum service area.
“We are thrilled to have Jennifer, with her over 20 years of experience leading brand, marketing, media, and customer base management in the telecommunications industry, officially join the Optimum team,” said Leroy Williams, Chief Growth Officer at Optimum. “She is an exceptional leader and innovator with a proven track record of building top performing teams and bringing businesses to new levels. We are on a journey to make Optimum the connectivity provider of choice and I am confident that under her leadership, our teams will be best positioned to help propel the business forward and advance the Optimum brand in every community we serve.”
Garrett joins Optimum from Charter Communications, where she most recently served as Head of Marketing for their B2B Division, Spectrum Enterprise, overseeing cross-functional, program-driven marketing efforts for the company while building an organizational culture focused on data-driven results and a client-first mindset, including responsibility for Spectrum’s mobile marketing launch and approach as well as the direct marketing operation for the voice, video, and data businesses. Prior to Charter, Garrett spent over a decade at Cox Communications in a variety of senior sales and marketing leadership roles, where she spearheaded the development of Cox’s digital transformation and drove overall growth for the company.
“I am honored to have the opportunity to lead Optimum’s best-in-class team to help elevate the brand, enable deeper loyalty, and drive growth among both new and existing customers,” said Jennifer Garrett, Chief Marketing Officer at Optimum. “With Optimum’s powerful suite of connectivity products and services, I am excited to bring my insight-led and consumer-focused approach to the company and drive greater awareness around the brand and deliver continued growth.”