Optimum Lands in Texas with New Stores in Lubbock and Amarillo

First stores under the Optimum brand open in Texas following announcement that Suddenlink is becoming Optimum this year

Interior and exterior examples of Optimum’s new retail stores. Credit: Optimum

NEW YORK (June 15, 2022)  Altice USA today announces the opening of two new Optimum stores in Texas, one in Lubbock and one in Amarillo, emblematic of the company’s commitment to reconnect with its customers and communities to provide best-in-class service and support under one national brand, Optimum.

“We are excited to bring the Optimum experience to our Suddenlink customers in Texas through these new interactive retail stores where customers can experience our latest products and services and get access to expert support and guidance,” said Jonah Pollack, Vice President of Retail Sales at Suddenlink/Optimum. “As we continue to introduce Optimum to markets throughout Texas, we look forward to providing an elevated experience while helping more residents and businesses with their connectivity needs at our new retail locations.”

The new state-of-the-art retail stores, located at 11430 Quaker Ave in Lubbock and 3450 S. Soncy Road in Amarillo, offer an interactive in-store experience where customers are invited to explore the complete line of Suddenlink / Optimum connectivity offerings, including Internet, Smart WiFi 6, Optimum Mobile, TV and home phone services.

Additionally, Optimum plans to open an additional 15 new stores across Texas in markets such as Tyler, Abilene, Midland, College Station, Lufkin, and others.

Commitment to our Texas Communities

The new Optimum retail stores are a concrete example of the company’s ongoing investment in Texas, which includes plans to invest more than $500 million over the next four years to build out a 100% Fiber internet network in the state. The company is on track to begin its Optimum Fiber network build in Texas this year so it can begin delivering multigigabit broadband speeds and more to customers.

The company is also committed to supporting the local community through empowering the next generation of innovators through STEM activities, providing grants to small businesses, and making donations to public schools; including, donating more than $250,000 to fund nearly 1,000 classroom projects across Texas through its partnership with DonorsChoose; providing $125,000 in technology grants to Texas schools; and more.

Store Information

Customers who visit the stores are able to sign up for service, shop the latest mobile devices and accessories, pay bills, and receive assistance from a retail associate regarding their Optimum / Suddenlink services.

11430 Quaker Avenue, Lubbock, TX 79424
Open: Monday – Saturday from 9 a.m. – 6 p.m. &
Sunday from 11 a.m. – 5 p.m.

​3450 S. Soncy Road, Amarillo, Texas 79119
Open: Monday – Friday from 9 a.m. – 6 p.m.
Closed: Saturday – Sunday

Information on Suddenlink becoming Optimum

Suddenlink is becoming Optimum and we’re taking important steps to better connect you. Visit Suddenlink.com/reconnect to look at all the ways we’re excited to reconnect with you.